Brand Autopsy

It don’t know if I’ve mentioned this blog before, I’m starting to get quite attached to it. John Moore and various friends that jump in when he’s not available write good hints and tips for marketers and branding people in general. The blog can be found here. John Moore is also a member of the board at the Word of Mouth Association, with WOM going hand-in-hand with Viral Marketing, one of my interests, it’s become quite clear that this is a keeper. Check it out!