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Socialnomics

“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.”

Personal top 10 stats from the video (all statistics and sources found at the official site):

  • By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network.
  • Social Media has overtaken porn as the #1 activity on the Web.
  • Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years). Facebook added 100 million users in less than 9 months… iPhone applications hit 1 billion downloads in 9 months.
  • If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia.
  • % of companies using LinkedIn as a primary tool to find employees… 80%.
  • The fastest growing segment on Facebook is 55-65 year-old females.
  • Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.
  • There are over 200,000,000 Blogs. 54% = Number of bloggers who post content or tweet daily.
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content.
  • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily.

Via Beta Alfa and Mashable. Full statistics from the video available over at Socialnomics.net.

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Brand Autopsy

It don’t know if I’ve mentioned this blog before, I’m starting to get quite attached to it. John Moore and various friends that jump in when he’s not available write good hints and tips for marketers and branding people in general. The blog can be found here. John Moore is also a member of the board at the Word of Mouth Association, with WOM going hand-in-hand with Viral Marketing, one of my interests, it’s become quite clear that this is a keeper. Check it out!