Word of Mouth and the Internet

A study conducted by Google and KellerFay Group to understand the impact internet has on the word of mouth effect. Top finding: Google is the #1 spark of word of mouth conversations and directly informs 146 million brand conversations a day.

Download the study as PDF.

The King – Whopper Freakout

Americans going mental when the Whopper is removed from the menu at a local Burger King. Via Timotuz and orginally Therése Jonsson.

Whopper vs. Big Mac? Which one is more important to its overall brand and perception?