“If you’ve got ambition – go after it.”

I was at the screening of Bond’s new TV and Cinema commercial today, it’s a modern and good ad (compared to the other ones they show down here) which is supposed to strengthen Bond’s position as a “Chase your dreams, bring your ambitions to life” University. The Creative Director as well as the head of the Marketing was there for a quick FAQ and briefing of the mission and what the objectives are with the commercial. The Creative Director (which is an Australian multi-award winner for marketing excellence/campaign strategy etc) stated that the goal was not only to further enhance Bond’s positioning strategy as a “market leader” within the university sector, but also to make a new point of contact with the customers, being future students. The TV ad is going to be aired between some of the most favourite shows down here, including; Home & Away, Boston Legal and Grey’s Anatomy.

It’s a good campaign overall with well-stated objectives and missions. The campaign also saw the launch of BondSpace, which is supposed to attract to the new-comers by mixing a sort of MySpace/Facebook approach, it’s a pretty desperate try if you ask me, the only thing that little website has in common with the giants mentioned is the ‘space’ within the name.

Bond World Cup

Sweden – Germany, 7-1

Definately one of our better games in the tournament, we looked pretty steady although the Germans kept trying. They played with some kind of 3-5-2 libero formation which might have worked well on paper, but it just didn’t in real life. Bottomline basically is that they’re probably one of the shittiest teams in the tournament this year. I think the teams we should watch out for is Canada and Holland, but hey – anything can happen.

Back on the Goldie

Yesterday I came back to the Gold Coast from our trip. It felt really good to be back, but then again, it’s always fun to be travelling and experience new things. I guess we started it off with quite the shocker when we went all-in for a couple of days in Melbourne, we were real tourists during both day and night time. Among other things we made was, seeing the Telstra Dome and the arenas for the Australian Open, as well as hitting the impressionists artgallery and the harbour – diversifiction overload! Of course we also spent a lot of time in the actual city, especially since we lived really central which was good as there was a lot of walking involved. The nights were spent at either guidebook clubs such as Cookie or backalley “knock two times to get in” kind of places, the coolest was probably when we found a jazz/60-70th club in one of the backalleys, didn’t look like much when we passed it, but then suddenly it was pumpin’ like never before! Good times.

When we left Melbourne for the Great Ocean Road I didn’t really know what to expect. The first stop we made was at the Cape Otway lighthouse which had great views and looked really awesome – to say the least it was in the middle of nowhere, or more specific in the Cape Otway Nationalpark. We also stopped at Erskine Falls which is a really cool waterfall, Reiser wasn’t really excited with this stopped and ended the walk with a “appearently they call anything a fall these days” haha, good stuff. After that we did the Otway Treetop walk which is exactly what it sounds like, a walk in the trees high above ground. That tower takes you up to around 50 meters, and you’re already on around 20-28 throughout the walk.

Everywhere throughout the road there are great pictures to be taken, the views are pretty much unbelievable from all the scientic lookouts you go to but there are of course some highlights! Twelve Apostles, The blowout, The blowout cave that I can’t remember the name of, and of course the Grotto where we could actually climb down are images that hopefully will stick with me for the rest of my life. But I mean, as I said – everywhere there are views that remind you of the twelve apostles, and some are even cooler and greater than the twelve apostles.

After we left the Great Ocean Road there was still quite some milage left to cover before getting to Adelaide, around 300 km’s or so. When we got into Adelaide I guess everyone was quite surprised what it looked like. I think we were expecting quite the massive city, not Melbourne or Sydney massive maybe, but at least a city. In it best places it looked kind of like a European city with some shopping streets, but the shopping wasn’t great either, so we decided that one night was enough and that we would go to the Barossa Valley instead. The Barossa Valley is one of the biggest wine valleys in South Australia (.. in the country?) with 40-50 wineries around small hills. We went on our own little winetour which covered the 5 closest wineries. We decided to leave the car behind as the night before had been quite dry on the alcohol 🙂 We started up with Richmond Groove which was a really cool place and it sure had some fine wines. We decided that after some quick tasting it was time to take a bottle and hit the park in the beautiful surroundings of the actual winery. After this little detour, we hit Peter Lehmann were we also had a booming platter of cheese and other goodies. I bought two bottles with me back home from this place, which of course I can’t remember the name of right now. It’s on the bottles anyhow! At this place we tried very expensive wines, I decided to go for one of the cheaper versions though when it came to buying home the actual stuff, their “Three Gardens” Shiraz was really good!

Anyway, a really nice trip with a lot of good memories! On monday it’s uni time, I can’t believe it. I want to travel more in this country! Mia is flying down again on wednesday, so that will be fun! We are thinking about catching a weekend in Sydney or at least something. Seeya!