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Social Media 2013

Social Media Video 2013: Social Media Revolution 4 was written by international best selling author and keynote speaker Erik Qualman.

First 10 statistics used in the video:

  1. Over 1 billion users on Facebook
  2. If Facebook were a country it would be the world’s 3rd largest and 2x the size of the U.S. population
  3. Over 50% of the world’s population is under 30-years-old
  4. Each day 20% of Google searches have never been searched before
  5. In 10 years over 40% of the Fortune 500 will no longer be here
  6. Social Media has overtaken porn as the #1 activity on the Web
  7. 1 in 5 couples meet online; 3 in 5 gay couples meet online
  8. 1 in 5 divorces are blamed on Facebook
  9. What happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…
  10. Ford Explorer launch on Facebook more effective than a Super Bowl Ad

Word of Mouth and the Internet

A study conducted by Google and KellerFay Group to understand the impact internet has on the word of mouth effect. Top finding: Google is the #1 spark of word of mouth conversations and directly informs 146 million brand conversations a day.

Download the study as PDF.

Since you came here there have been …

Came across “Gary’s Social Media Count” today via Ronnestam. If this doesn’t have the famous “wow factor”, I’m not sure what does. All of these stats fits in quite well with the recently released “Did You Know?” from The Economist.

Unbelievable, wouldn’t you say? Kudos to Gary.

Did you know? (Version 4.0)

The Economist recently released another of their famous “Did You Know? videos. Fantastic and very interesting data as always. Some personal favorites:

  • Over 1,000,000 books are published each year. A Google book search scanner can digitize 1,000 pages every hour
  • There are 240,000,000 TVs in the U.S., 2,000,000 are in bathrooms (?!)
  • More video was uploaded to YouTube in the last 2 months than if ABC/NBC/HBO had been airing new content 24/7/365 since 1948
  • 95% of all songs downloaded last year weren’t paid for
  • Wikipedia launched in 2001. It now feature over 13 million articles in 200 languages
  • The average American teen send 2,272 text messages … each month
  • 90% of the 200 billion emails sent every day is spam
  • The computer in your cell phone today is a million times cheaper, and a thousand times more powerful, and about a hundred thousand times smaller than the one computer in MIT 45 years ago

Mashable and Silicon Valley Insider on the same topic.

It’s Not What You Say That Matters, It’s what you do

Here’s an excellent deck from Paul Isakson who works as the Head of Strategy at Space150.

As I’m sure you have been reading and hearing, there is more and more chatter about looking at people’s behaviors within social media, not just the tools and technology. That’s the main point of this presentation — focusing on behaviors and what people are doing.

(View more documents from Paul Isakson)

What to take away from this about the Future of Marketing:

  • The future of marketing is collaborative
  • The future of marketing is generous
  • The future of marketing is experimental
  • The future of marketing is helpful
  • The future of marketing is playful
  • The future of marketing is personal
  • The future of marketing is honest
  • The future of marketing is participatory
  • .. The product is the marketing
  • .. Listen, listen; Listen for rich insights related to your brand about what people really want and need

Thanks Paul.

***

This is great, and what it’s all about, sharing and caring. I went through Paul’s deck yesterday around noon and scheduled this post for today (at the time of your reading). However, yesterday evening Johan Ronnestam posted this tweet which is very much connected to the topic. The deck he has created and refers to in the tweet is the one found here. With the risk of running amok on the embedding, I’ll try to contain myself from embedding Ronnestam’s as well. But please – go through it carefully if you’re a marketing man.

For the sake of it, what to take away from this about the Future of Brand Communication:

  • Everything your brand does will become transparent
  • The future belong to ‘nerds’
  • Learn to speak ‘link’
  • Everything circles around conversation
  • Media space is not for sale. You have to create it for yourselves
  • Move yourself into the ‘betasociety’
  • Marketing departments of the future seed tools, not campaigns
  • Sharing is caring!
  • Passion and innovation beats everything
  • Bulls eye! (It’s not about reaching 1,000,000 to sell 100, it’s about reaching 10 people that reach 100 people that reach a 1000 that …)

Thanks to both of you for sharing!