Semih Sayginer

“The Turk” first showed me this while studying in Australia, can’t really remember if I’ve posted it before, but it’s well enough sick to post again. How’s this guy doing this? Impressive!

Rebtel – Powerful competitor to … Skype?

One of my Swedish friends from Bond University got a job at Rebtel a couple of months ago. I have to say that I didn’t think about it more than that, even though I checked his blog a couple of times just to keep up with the general idea of New Media Marketing and the different sources he recommended.

However, I have to say that after trying Rebtel a couple of times the past 2-3 days I’ve become quite fond of the concept and idea that Rebtel has. This is the basic idea of Rebtel:

But there’s more to it, you can also make a Smart Call which is when the real savings really kicks in I suppose. Here are an example of rates (without using the Smart Call which basically makes it all free) from Ireland to Sweden: To Landline: EUR 0.012, to Mobile EUR 0.089. Of course you’ll pay the mobile operator’s cost as usual on top of these international fees. If you on the other hand make a Smart Call, you’ll only pay the mobile operator’s cost as you would if you called someone within your own country as normal.

Quite nifty.

Viral Marketing 101

“Infectious disease with a reproduction rate (R) greater than 1”

Ozone1 and OzoneSwim

Presented the website layout for one of the sub-brands of Ozone1 today. It’s a concept for one of their products called OzoneSwim which basically is a product that uses Ozone instead of (at least much less) chlorine as is used today. Everything went good, the marketing director gave the goahead, tomorrow the price will be discussed, but as it looks right now I’ll turn to Joel for the HTML (got no time) and take a bit of the cake myself for providing the concept and the customer. Sounds good to me! We’ll see tomorrow if our proposed price went through, but it should since it’s god damn cheap, they’ll be stupid to turn it down, especially since they need the new site up and running within 1 week.

After that meeting it was time to finish up our MarCom Foster’s Lager campaign, we have around 50 pages as it is right now and will incorporate appendices that will make it even longer. Only one problem, namely the fact that it’s maximum 20 pages on the outline, however we’ll probably get around that when we talk to the professor, if you want to do it right, you cant do it with 20 pages.


Well, I don’t know for how long it has been official, but here is the official logo for the London 2012 olympics. Comments from the creators of the logo and general branding idea states that “Officially a brand set to “take(s) our values to the world beyond our shores”. Ken Livingston, praising the angular and disjointed design, says it “draws on what London has become”. It’s good to see that mr. Livingston thinks that London has become a place for Nazi Storm Troopers insignia which is another of the comments the logo has been getting.

Branding-101 includes “Do NOT create a logotype or other symbols of artifactual nature or value that could create negative associations to previous occuring events, OR worse – through these negative association(s) create negative association(s) with the brand.” Of course, I just made that up, but it goes something like that 🙂

Maybe England should think about outsourcing their next attempt …