“Vad kan vi svenskar om Asien?”
This week Google started inviting a selected group of people to try their new, free tool which goes by the name of Knol. Knol, according to the Google Blog stands for “a unit of knowledge” and the company further writes that the goal is to encourage people who know a particular subject to write an authoritative article about it.
Knol is different from Wikipedia in a number of ways, besides incorporating a major rating system, which in opposite to Wikipedia does not keep users anonymous, it also holds a way for contributers to earn cash through publishing articles. I’m not completely convinced that this is the right field of business for Google, but we’ll just have to wait and see!
It’s said that this would not in any way be LG’s try of an iPhone killer, it’s instead being launched as a camera phone. However, with built in support and solid features on every aspect where iPhone failed, it might just be the killer. 3G, Google, YouTube, Blogger support, 5 Megapixel camera, 120 fps video camera, built in music player. Looking sharp as well!
It don’t know if I’ve mentioned this blog before, I’m starting to get quite attached to it. John Moore and various friends that jump in when he’s not available write good hints and tips for marketers and branding people in general. The blog can be found here. John Moore is also a member of the board at the Word of Mouth Association, with WOM going hand-in-hand with Viral Marketing, one of my interests, it’s become quite clear that this is a keeper. Check it out!
According to LA Times (and the newspapers in Sweden that have picked up this story) Activition and Vivendi Games are about to become one. It will then be a mega blockbuster and hold titles such as “World of Warcraft”, “Guitar Hero” (!), “Tony Hawk” and “Call of Duty”. I saw somewhere, I think it was DN in Sweden that the merger would be worth around 12 billion euros!
It’s only safe to say that if I were the CEO of EA, I’d be a little worried ..