Did you know? (Version 4.0)

The Economist recently released another of their famous “Did You Know? videos. Fantastic and very interesting data as always. Some personal favorites:

  • Over 1,000,000 books are published each year. A Google book search scanner can digitize 1,000 pages every hour
  • There are 240,000,000 TVs in the U.S., 2,000,000 are in bathrooms (?!)
  • More video was uploaded to YouTube in the last 2 months than if ABC/NBC/HBO had been airing new content 24/7/365 since 1948
  • 95% of all songs downloaded last year weren’t paid for
  • Wikipedia launched in 2001. It now feature over 13 million articles in 200 languages
  • The average American teen send 2,272 text messages … each month
  • 90% of the 200 billion emails sent every day is spam
  • The computer in your cell phone today is a million times cheaper, and a thousand times more powerful, and about a hundred thousand times smaller than the one computer in MIT 45 years ago

Mashable and Silicon Valley Insider on the same topic.

It’s Not What You Say That Matters, It’s what you do

Here’s an excellent deck from Paul Isakson who works as the Head of Strategy at Space150.

As I’m sure you have been reading and hearing, there is more and more chatter about looking at people’s behaviors within social media, not just the tools and technology. That’s the main point of this presentation — focusing on behaviors and what people are doing.

(View more documents from Paul Isakson)

What to take away from this about the Future of Marketing:

  • The future of marketing is collaborative
  • The future of marketing is generous
  • The future of marketing is experimental
  • The future of marketing is helpful
  • The future of marketing is playful
  • The future of marketing is personal
  • The future of marketing is honest
  • The future of marketing is participatory
  • .. The product is the marketing
  • .. Listen, listen; Listen for rich insights related to your brand about what people really want and need

Thanks Paul.


This is great, and what it’s all about, sharing and caring. I went through Paul’s deck yesterday around noon and scheduled this post for today (at the time of your reading). However, yesterday evening Johan Ronnestam posted this tweet which is very much connected to the topic. The deck he has created and refers to in the tweet is the one found here. With the risk of running amok on the embedding, I’ll try to contain myself from embedding Ronnestam’s as well. But please – go through it carefully if you’re a marketing man.

For the sake of it, what to take away from this about the Future of Brand Communication:

  • Everything your brand does will become transparent
  • The future belong to ‘nerds’
  • Learn to speak ‘link’
  • Everything circles around conversation
  • Media space is not for sale. You have to create it for yourselves
  • Move yourself into the ‘betasociety’
  • Marketing departments of the future seed tools, not campaigns
  • Sharing is caring!
  • Passion and innovation beats everything
  • Bulls eye! (It’s not about reaching 1,000,000 to sell 100, it’s about reaching 10 people that reach 100 people that reach a 1000 that …)

Thanks to both of you for sharing!

Spotify Mobile and Spotify Premium

Playlists in Spotify MobileSpotify Mobile has been out for roughly two weeks now, it’s still in the top ten of the most downloaded free apps in the Swedish app store – currently at number four to be precise. The app has been rated as many times as 1806 at the time of this writing. Quite remarkable.

Spotify Mobile really hit the media (and social sphere) when the story was published. I don’t think there’s a single medium where the story haven’t been posted/dugg/liked/whatever. It spread like a bushfire in a summer breeze throughout Twitter and Digg – they really got everyone excited. Including me.

Don’t get me wrong, I’m not trying to build up some “but”-action here; I love Spotify, and I love the app. I have to say though, that what’s really interesting in all of this is to monitor search patterns on both mobile and premium. Premium being Spotify’s (paid) member service which offers no ads, higher sound quality, unlimited travel access, and exclusive access to pre-releases. So why is this interesting? For one, Premium is of course required in order for you to use Spotify Mobile. The second reason is a killer; search volume index for Spotify Premium is actually greater than the volume for Spotify Mobile:

Spotify Premium vs. Spotify Mobile

Not only was it greater during the actual release (when the bushfire spread); it spiked higher, it lasted longer, and it has maintained on a higher level. Of course, as the disclaimer indicates “several approximations are used when computing these results”. Still a good indication of what’s happening.

Is Spotify finally making (decent) money?

(Spotify Mobile picture from Press/Images on Spotify.com)

Hans Rosling: Let my dataset change your mindset

You have to love and respect Hans Rosling, he’s enthusiasm and world hope in a Swedish doctor-package. This is his latest talk at the US State Department, making and emphasizing his point with Gapminder World, a web-service displaying time series of development statistics for all countries.


“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.”

Personal top 10 stats from the video (all statistics and sources found at the official site):

  • By 2010 Gen Y will outnumber Baby Boomers… 96% of them have joined a social network.
  • Social Media has overtaken porn as the #1 activity on the Web.
  • Years to Reach 50 millions Users: Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years). Facebook added 100 million users in less than 9 months… iPhone applications hit 1 billion downloads in 9 months.
  • If Facebook were a country it would be the world’s 4th largest between the United States and Indonesia.
  • % of companies using LinkedIn as a primary tool to find employees… 80%.
  • The fastest growing segment on Facebook is 55-65 year-old females.
  • Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland, Norway and Panama.
  • There are over 200,000,000 Blogs. 54% = Number of bloggers who post content or tweet daily.
  • 25% of search results for the World’s Top 20 largest brands are links to user-generated content.
  • More than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook… daily.

Via Beta Alfa and Mashable. Full statistics from the video available over at Socialnomics.net.