Word of Mouth and the Internet

A study conducted by Google and KellerFay Group to understand the impact internet has on the word of mouth effect. Top finding: Google is the #1 spark of word of mouth conversations and directly informs 146 million brand conversations a day.

Download the study as PDF.

iOS 5

Unreal. Me want. Now.

Justin Bieber – Baby ft. Ludacris passes 300 million views on YouTube

About two years ago I wrote a brief report that Avril Lavigne’s music video for her track “Girlfriend” had passed 100 million views on YouTube. Today marks another achievement, however today it’s for Justin Drew Bieber, the Canadian singer (age 16 by the way) who started his career by posting videos on YouTube. Justin Bieber’s song named “Baby” ft. Ludacris passed 300 million views earlier today. Number two on the most viewed of all times list is Lady Gaga with Bad Romance, being outnumbered by 33 million views.

Not only has Justin Bieber passed 300 million views, the video has only been on YouTube for 6 months compared to 9 months for Gaga. Just amazing.

Here’s the complete top 10 live.

Happy $500 lent out via Kiva to me!

“Kiva’s mission is to connect people, through lending, for the sake of alleviating poverty.”

Today I’d like to congratulate myself for reaching 500 bucks lent out via Kiva! I reached it today when I lent the modest sum of $25 to Zikusooka Women’s Group-lugazi in Uganda. I think Kiva is fantastic and it’s really one of those places online were I can sit around browsing for a good hour or so, reading all of the amazing stories told by not-so-lucky entrepreneurs. Most of whom are driven, passionate, and possess all other possible traits that might be wanted in an entrepreneur in the “western world”.

The facts and history of Kiva is really something. In total, good people have contributed with over $155,400,000 to support other human beings around the globe that really just need a break to get themselves going.

Even though I thought that I’ve tried to keep my portfolio diversified as best as I could, meaning that I thought I hadn’t favourized any particular sector or country – it seems I was mistaken. This image shows a snapshot of my present and past loans:

Oscar Karlsten's Kiva portfolio distribution

As you can see, my favorite entrepreneurial country to lend to has been Peru, and it seems I’ve had a bit of a crush for the retail-sector when it comes to my “investments”. Luckily I browsed to the Kiva App Gallery by mistake today and found the KivaFolio-app. KivaFolio is an app that helps analyze your Kiva portfolio’s diversity across different sectors and countries, and recommends fundraising loans that would help to balance the portfolio. Great!

After taking the app for a test run it seems I should be lending more money to agriculture in Ecuador, Kyrgyzstan, Kenya, and Tajikistan. Maybe you should too?