Wow, I just read a couple of really sick things in my consumer behaviour book, listen to this (the book was printed 2004, so it’s a bit old);

The Sims has sold 27 million copies in the three years its’ been on the market. When Halo 2 was released in 2004 Microsoft raked in $125 million its first day on the market, within a month that number was $250 million.

But here’s the thing I’m getting at; Since the release of the first Madden NFL in 1989, its first year on the market – Madden NFL has sold 37 million units at $50 a piece, almost closing in on $2 billion in sales!

And since this book was written there’s been Madden 2005, 2006 and 2007 – and with new consoles such as the XBOX360 hitting the market, the numbers must be … well, unreal.

(This is pretty sick too!)

Each year, shortly before the actual game, EA runs a simulation of the Super Bowl and announces the result:

2004 – Patriots 23, Panthers 20[1] (Actual Score: Patriots 32, Panthers 29)
2005 – Patriots 26, Eagles 21[2] (Actual score: Patriots 24, Eagles 21)
2006 – Steelers 24, Seahawks 19 [3] (Actual score: Steelers 21, Seahawks 10)
2007 – Colts 38, Bears 27 [4] (Actual score: Colts 29, Bears 17)

Don’t underestimate Lacrosse!