After being up a day or two, Microsoft launched their first Bing ad push a couple of hours ago.
“For decisions that matter, Bing & decide”
This slogan and video is part of the $100M that Microsoft reportedly are willing to spend on the Bing promotion, good or bad? I took this video from the Bing YouTube channel, is it comedy (or clever) that they’re utilizing a Google-property to reach critical mass among users?
I’m still torn about the name (to put it polite), the reasoning behind the name is of course that it’s easy to “verb up“, while evangelizing the phrase “Bing me” or “Bing it” as reported by Wired. Another comment about the name that Steve Ballmer has made is “We [Microsoft] just wanted something that “unambiguously says ‘search.'” — yeah, about that Steve – I’m not so sure about that one. It’s going to be really interesting to see how it performs over the next few weeks though.