It’s Not What You Say That Matters, It’s what you do

Here’s an excellent deck from Paul Isakson who works as the Head of Strategy at Space150.

As I’m sure you have been reading and hearing, there is more and more chatter about looking at people’s behaviors within social media, not just the tools and technology. That’s the main point of this presentation — focusing on behaviors and what people are doing.

(View more documents from Paul Isakson)

What to take away from this about the Future of Marketing:

  • The future of marketing is collaborative
  • The future of marketing is generous
  • The future of marketing is experimental
  • The future of marketing is helpful
  • The future of marketing is playful
  • The future of marketing is personal
  • The future of marketing is honest
  • The future of marketing is participatory
  • .. The product is the marketing
  • .. Listen, listen; Listen for rich insights related to your brand about what people really want and need

Thanks Paul.


This is great, and what it’s all about, sharing and caring. I went through Paul’s deck yesterday around noon and scheduled this post for today (at the time of your reading). However, yesterday evening Johan Ronnestam posted this tweet which is very much connected to the topic. The deck he has created and refers to in the tweet is the one found here. With the risk of running amok on the embedding, I’ll try to contain myself from embedding Ronnestam’s as well. But please – go through it carefully if you’re a marketing man.

For the sake of it, what to take away from this about the Future of Brand Communication:

  • Everything your brand does will become transparent
  • The future belong to ‘nerds’
  • Learn to speak ‘link’
  • Everything circles around conversation
  • Media space is not for sale. You have to create it for yourselves
  • Move yourself into the ‘betasociety’
  • Marketing departments of the future seed tools, not campaigns
  • Sharing is caring!
  • Passion and innovation beats everything
  • Bulls eye! (It’s not about reaching 1,000,000 to sell 100, it’s about reaching 10 people that reach 100 people that reach a 1000 that …)

Thanks to both of you for sharing!

The King – Whopper Freakout

Americans going mental when the Whopper is removed from the menu at a local Burger King. Via Timotuz and orginally Therése Jonsson.

Whopper vs. Big Mac? Which one is more important to its overall brand and perception?

For decisions that matter, Bing & decide

After being up a day or two, Microsoft launched their first Bing ad push a couple of hours ago.

For decisions that matter, Bing & decide

This slogan and video is part of the $100M that Microsoft reportedly are willing to spend on the Bing promotion, good or bad? I took this video from the Bing YouTube channel, is it comedy (or clever) that they’re utilizing a Google-property to reach critical mass among users?

I’m still torn about the name (to put it polite), the reasoning behind the name is of course that it’s easy to “verb up“, while evangelizing the phrase “Bing me” or “Bing it” as reported by Wired. Another comment about the name that Steve Ballmer has made is “We [Microsoft] just wanted something that “unambiguously says ‘search.'” — yeah, about that Steve – I’m not so sure about that one. It’s going to be really interesting to see how it performs over the next few weeks though.

One thing is certain though, Oscar Karlsten the chess player, who started playing Chess for Boden’s Chess Club in 1928 is way more popular over at Bing than on Google. Dammit!