Apple – Don’t blink
Apple’s Keynote on the 7th of September, 2016 – in 107 seconds.
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Objects and their manufacture are inseparable. You understand a product if you understand how it’s made. I want to know what things are for, how they work, what they can or should be made of, before I even begin to think what they should look like.
Jonathan Ive / Apple. On about designing products for tomorrow.