According to LA Times (and the newspapers in Sweden that have picked up this story) Activition and Vivendi Games are about to become one. It will then be a mega blockbuster and hold titles such as “World of Warcraft”, “Guitar Hero” (!), “Tony Hawk” and “Call of Duty”. I saw somewhere, I think it was DN in Sweden that the merger would be worth around 12 billion euros!
It’s only safe to say that if I were the CEO of EA, I’d be a little worried ..
Wow, I just read a couple of really sick things in my consumer behaviour book, listen to this (the book was printed 2004, so it’s a bit old);
The Sims has sold 27 million copies in the three years its’ been on the market. When Halo 2 was released in 2004 Microsoft raked in $125 million its first day on the market, within a month that number was $250 million.
But here’s the thing I’m getting at; Since the release of the first Madden NFL in 1989, its first year on the market – Madden NFL has sold 37 million units at $50 a piece, almost closing in on $2 billion in sales!
And since this book was written there’s been Madden 2005, 2006 and 2007 – and with new consoles such as the XBOX360 hitting the market, the numbers must be … well, unreal.
(This is pretty sick too!)
Each year, shortly before the actual game, EA runs a simulation of the Super Bowl and announces the result:
2004 – Patriots 23, Panthers 20 (Actual Score: Patriots 32, Panthers 29)
2005 – Patriots 26, Eagles 21 (Actual score: Patriots 24, Eagles 21)
2006 – Steelers 24, Seahawks 19  (Actual score: Steelers 21, Seahawks 10)
2007 – Colts 38, Bears 27  (Actual score: Colts 29, Bears 17)