For decisions that matter, Bing & decide

After being up a day or two, Microsoft launched their first Bing ad push a couple of hours ago.

For decisions that matter, Bing & decide

This slogan and video is part of the $100M that Microsoft reportedly are willing to spend on the Bing promotion, good or bad? I took this video from the Bing YouTube channel, is it comedy (or clever) that they’re utilizing a Google-property to reach critical mass among users?

I’m still torn about the name (to put it polite), the reasoning behind the name is of course that it’s easy to “verb up“, while evangelizing the phrase “Bing me” or “Bing it” as reported by Wired. Another comment about the name that Steve Ballmer has made is “We [Microsoft] just wanted something that “unambiguously says ‘search.'” — yeah, about that Steve – I’m not so sure about that one. It’s going to be really interesting to see how it performs over the next few weeks though.

One thing is certain though, Oscar Karlsten the chess player, who started playing Chess for Boden’s Chess Club in 1928 is way more popular over at Bing than on Google. Dammit!

Referrals bonanza

I digged into the Analytics data today for the first time in months. The past couple of weeks, traffic to Oscar and Friends has skyrocketed and convenient enough – I got the answer to why really easy. It seems as if my post on Avril Lavigne passing 100 millions views on YouTube, and more precisely the picture in it, has caught the attention of Google Image Search. There are now people from all over the world watching the picture, Googling pictures of Avril in every possible combination; avril lavigne, avril, girlfriend avril lavigne, girlfriend, avril lavinge, avril lavigne girlfriend, avril lavgine, avril lavigne girl friend, and so on.

Funnily enough, more than 200 visitors found the post (or the picture) by Googling only “girlfriend” on Image Search, that’s how important Google think Avril is. Or is it perhaps just the fact that Google consider her to be girlfriend material? I guess we’ll never know. But sorry Google, denied.