Spotify Mobile and Spotify Premium

Playlists in Spotify MobileSpotify Mobile has been out for roughly two weeks now, it’s still in the top ten of the most downloaded free apps in the Swedish app store – currently at number four to be precise. The app has been rated as many times as 1806 at the time of this writing. Quite remarkable.

Spotify Mobile really hit the media (and social sphere) when the story was published. I don’t think there’s a single medium where the story haven’t been posted/dugg/liked/whatever. It spread like a bushfire in a summer breeze throughout Twitter and Digg – they really got everyone excited. Including me.

Don’t get me wrong, I’m not trying to build up some “but”-action here; I love Spotify, and I love the app. I have to say though, that what’s really interesting in all of this is to monitor search patterns on both mobile and premium. Premium being Spotify’s (paid) member service which offers no ads, higher sound quality, unlimited travel access, and exclusive access to pre-releases. So why is this interesting? For one, Premium is of course required in order for you to use Spotify Mobile. The second reason is a killer; search volume index for Spotify Premium is actually greater than the volume for Spotify Mobile:

Spotify Premium vs. Spotify Mobile

Not only was it greater during the actual release (when the bushfire spread); it spiked higher, it lasted longer, and it has maintained on a higher level. Of course, as the disclaimer indicates “several approximations are used when computing these results”. Still a good indication of what’s happening.

Is Spotify finally making (decent) money?

(Spotify Mobile picture from Press/Images on

iPhone 3.0, summer 2009

Maybe not a surprise because of the buzz surrounding the Keynote, but I still think the amount of changes and improvements to the next generation operating system for the iPhone and iPod touch came as a bit of a surprise. The numbers weren’t that bad either.

Apple’s Marketing Manager for iPhone and iPod, Greg Joswiak kicked off the event by presenting some very impressive snapshot numbers. How about:

  • There have been 17 million iPhone and 13 million iPod touches sold in the last two years
  • There are over 30 million devices running the iPhone OS
  • There are about 50,000 registered application developers, 60 percent of these have never developed for any mobile platform before
  • The App Store has over 25,000 apps available
  • The number of downloads from the App Store to date? 800 million (!)

Scott Forstall, Senior VP of iPhone Software Engineering continued to detail some of the features and the over 1,000 new APIs that will become available to developers. Developers can now easily sell additional content directly from within an app, which is likely to be a huge success. If you’re a game developer, users can now purchase additional levels from within your app. Apple will handle all the logistic and take a 30 percent piece of the pie. Not bad. Free apps will however remain free, and will not be able to offer this functionality. Check out some of the other features offered by the new SDK.

A great day for Apple, yet again.

Read what other people write about iPhone 3.0 and the Keynote. Also useful: “Gizmodo’s ‘Everything you need to know about the iPhone 3.0 OS