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It’s Not What You Say That Matters, It’s what you do

Here’s an excellent deck from Paul Isakson who works as the Head of Strategy at Space150.

As I’m sure you have been reading and hearing, there is more and more chatter about looking at people’s behaviors within social media, not just the tools and technology. That’s the main point of this presentation — focusing on behaviors and what people are doing.

(View more documents from Paul Isakson)

What to take away from this about the Future of Marketing:

  • The future of marketing is collaborative
  • The future of marketing is generous
  • The future of marketing is experimental
  • The future of marketing is helpful
  • The future of marketing is playful
  • The future of marketing is personal
  • The future of marketing is honest
  • The future of marketing is participatory
  • .. The product is the marketing
  • .. Listen, listen; Listen for rich insights related to your brand about what people really want and need

Thanks Paul.

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This is great, and what it’s all about, sharing and caring. I went through Paul’s deck yesterday around noon and scheduled this post for today (at the time of your reading). However, yesterday evening Johan Ronnestam posted this tweet which is very much connected to the topic. The deck he has created and refers to in the tweet is the one found here. With the risk of running amok on the embedding, I’ll try to contain myself from embedding Ronnestam’s as well. But please – go through it carefully if you’re a marketing man.

For the sake of it, what to take away from this about the Future of Brand Communication:

  • Everything your brand does will become transparent
  • The future belong to ‘nerds’
  • Learn to speak ‘link’
  • Everything circles around conversation
  • Media space is not for sale. You have to create it for yourselves
  • Move yourself into the ‘betasociety’
  • Marketing departments of the future seed tools, not campaigns
  • Sharing is caring!
  • Passion and innovation beats everything
  • Bulls eye! (It’s not about reaching 1,000,000 to sell 100, it’s about reaching 10 people that reach 100 people that reach a 1000 that …)

Thanks to both of you for sharing!

Searching for Bigfoot Inc, årets PR-stunt?

Ibland undrar man. Det här kan vara veckans höjdpunkt, hur sjukt det än låter. Grabbarna hos “Searching for Bigfoot Inc.” (bara namnet är sjukt) uppger sig nu ha både fysiska bevis i form av en kropp och således även DNA-bevis för att Bigfoot faktiskt existerar.

Precis som ett antal dagsblaskor har snappat upp så kommer det att hållas en presskonferens idag på Cabana Hotel i Palo Alto. Palo Alto, samma IT-täta ställe där bl.a. Facebook håller till, så nu undrar man helt enkelt; vilken nyuppstart är det som håller på att dra ihop årets PR-kupp?

Jag tycker att det har börjat dyka upp en hel del konstiga bilder på senaste tiden, de flesta är ju givetvis bara ren och skär bullshit, men det är ändå ganska kul och intressant. En del av mig hoppas ändå att något sånt här skulle kunna vara sant någongång. Bara för att jävlas lite med folk. Läge att låsa dörren efter presskonferensen?

En sista kommentar är ju annars noteringen av direktöversättningen Bigfoot till “Storfot”.