Spotify Mobile and Spotify Premium

Playlists in Spotify MobileSpotify Mobile has been out for roughly two weeks now, it’s still in the top ten of the most downloaded free apps in the Swedish app store – currently at number four to be precise. The app has been rated as many times as 1806 at the time of this writing. Quite remarkable.

Spotify Mobile really hit the media (and social sphere) when the story was published. I don’t think there’s a single medium where the story haven’t been posted/dugg/liked/whatever. It spread like a bushfire in a summer breeze throughout Twitter and Digg – they really got everyone excited. Including me.

Don’t get me wrong, I’m not trying to build up some “but”-action here; I love Spotify, and I love the app. I have to say though, that what’s really interesting in all of this is to monitor search patterns on both mobile and premium. Premium being Spotify’s (paid) member service which offers no ads, higher sound quality, unlimited travel access, and exclusive access to pre-releases. So why is this interesting? For one, Premium is of course required in order for you to use Spotify Mobile. The second reason is a killer; search volume index for Spotify Premium is actually greater than the volume for Spotify Mobile:

Spotify Premium vs. Spotify Mobile

Not only was it greater during the actual release (when the bushfire spread); it spiked higher, it lasted longer, and it has maintained on a higher level. Of course, as the disclaimer indicates “several approximations are used when computing these results”. Still a good indication of what’s happening.

Is Spotify finally making (decent) money?

(Spotify Mobile picture from Press/Images on

Spotify Mobile: Swedish wizkids does it again

Yesterday at the Developers Conference Google I/O in San Francisco, Gustav Söderström – the Spotify mobileguru showed the audience a working demo of Spotify for mobile on the Google Android platform. Looks exactly as smooth, simple and fast as I was expecting. I’m pretty confident it is set to be a major success.

Spotify hacked, time to change password!

Short snippet from the Spotify blog. It’s time to change your password my friends.

Dear Spotify user,

Last week we were alerted to a group that managed to compromise our protocols. After investigating we concluded that this group had gained access to information that could allow testing of a very large number of passwords, possibly finding the right one. The information was exposed due to a bug that we discovered and fixed on December 19th, 2008. Until last week we were unaware that anyone had had access to our protocols to exploit it.

Not cool Spotify, not cool. Not good for PR or security online either for that matter.

Spotify now scrobbles, awesome!

Being a super fan of Spotify and a huge fan of, I must say I was really pleased when I noticed that Spotify now offers its users to scrobble through! It’s been more or less ‘wanted’ (more like demanded) by the Spotify-community since day 1, which makes this an even bigger success for Spotify – they listened to the users – and gave them exactly what they wanted.

Now, please take it to the next level and develop an iPhone application guys, that’d just make my day completely.

The community starts harvesting Spotify

Even though Spotify officially is still in beta, sites ‘offering’ shared Spotify Playlists have already starting to pop up left and right. It’s going to be really interesting to see who has the best and most user friendly solution, and/if this is something that Spotify eventually will offer through its own software and very loyal community. I’m not talking about the possibility to share playlists (as this naturally already exists) but rather sites that creates opportunities for lazy people, or not so tech-savvy users to use other peoples playlists.

Check out the likes of Spotify Friends, Listply, Spotifylists, and Spotlists. Spotify has the potential to become another Facebook (or Google if you wish to go big) but for the music industry, offering its own bubble in which entrepreneurs will feed of any idea to create business opportunities. I’m consciously exaggerating here, but if you can only see one use for Spotify – think again.

One ‘bigger’ thought is; how long will it be until we see a lightweight software like Spotify – but for Video? Interesting …

Update; TKJ recently found this as well.